MomSmile
A mobile app for expecting and new mothers that brings together a pregnancy calendar, child health tracker, AI tips, online consultations, community, reminders, and subscriptions in one digital ecosystem.
What is the project about
MamaSmile was designed as a safe digital platform for mothers who need support during pregnancy and childcare. The product combines child development tracking, reminders, expert communication, and community features, along with a web admin panel for specialist verification and platform moderation.
Customer's wishes
Selection and Recommendations
AI Assistant
Search and Catalog
Communication and Support
Customer's pain
Mothers often struggle to quickly find reliable information, track a child’s health, and get expert help. At the same time, unmoderated communities do not always feel trustworthy.
Solution
We designed a mobile app with separate flows for mothers and consultants, plus a web panel for administrators. The platform combines personal trackers, consultations, AI guidance, a pregnancy calendar, a community, and subscription logic.
The process of working on a project
Business analysis
Defined user roles, key flows, and the logic of subscriptions, consultations, and AI support.
Design
Designed a clear interface focused on simplicity, trust, and convenience for different roles.
Development
Built the mobile app and web panel, combining trackers, consultations, AI features, and subscriptions in one system.
Testing
Tested the stability of core flows, AI behavior, notifications, subscriptions, and data security.
Preparation for the release
Prepared the product for launch and made sure the platform was ready for further growth.
Difficulties faced by the team
The main challenge of the project was the large number of user roles and interaction flows. The product had to be equally useful for mothers, convenient for consultants, and transparent for administrators, while still keeping the experience simple and intuitive.
Role-based system
The platform had to support flows for mothers, consultants, moderators, and administrators without an overloaded interface.
Feature balance
It was important to combine trackers, consultations, AI, reminders, and community features in one convenient app.
The team paid special attention to data security, subscription logic, plan limits, and content quality across the platform. It was also important to ensure stable performance of the AI module, push notifications, and moderation tools for different user roles.
Security and trust
We had to ensure data protection, medical disclaimers, and specialist verification.
System stability
The platform had to reliably support AI, consultations, notifications, subscriptions, and moderation.
Application functionality
The app helps mothers track pregnancy and child development, receive reminders, ask AI questions, and contact specialists. Consultants manage requests, chat, and schedules, while administrators handle verification, users, and reports through the web panel.
Main functions
Application functionality
The app helps mothers track pregnancy and child development, receive reminders, ask AI questions, and contact specialists. Consultants manage requests, chat, and schedules, while administrators handle verification, users, and reports through the web panel.
AI Consultant — fast AI guidance
Pregnancy Calendar — week, development, tips
Child Tracker — health and key indicators
Reminders — important events and routines
Online Consultations — chat with specialists
Mother Community — communication and support
Profiles and Roles — flows for mothers and consultants
Subscriptions — feature access and limits
Main functions
Online Consultations
Mothers can create urgent or scheduled requests, choose a specialist, and receive support through a convenient chat format. Consultation history is saved in the app so important information remains accessible at any time.
Reminders
The reminder system helps users stay on top of important actions and events such as vitamins, exercises, checkups, doctor visits, and other planned tasks. It reduces mental load and makes everyday support more structured.
Pregnancy Calendar and Trackers
Users can track pregnancy progress, record key indicators, and monitor changes over time. The calendar and trackers keep important data in one place and support a more informed approach to monitoring both mother and child.
Mother Community
The in-app community allows mothers to share experiences, publish posts, leave comments, and receive support from other users. This makes the platform not only a useful tool, but also a live space for communication.
Flexible Fetal Visualization
The app allows fetal development to be shown in different visual formats — from realistic illustrations to size-based associative comparisons. This approach makes the pregnancy calendar more engaging, intuitive, and easy to understand.
Consultant App
A dedicated consultant interface helps specialists manage requests, maintain a consultation calendar, review schedules, and store interaction history. This makes communication with mothers more structured and convenient for daily work.
Admin Panel
The web admin panel allows administrators to manage users, verify specialists, moderate content, process reports, and control platform quality. This helps maintain a safe environment and transparent operation across the service.
Result
As a result, a unified digital ecosystem was created for mothers, consultants, and administrators. The platform brought together a pregnancy calendar, trackers, an AI assistant, consultations, community features, subscriptions, and admin tools, creating a strong foundation for future scaling.
Achievements
Unified ecosystem
Quality control
Scalable growth
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