Does your business need
a mobile app
A short 2-part checklist with a decision matrix, “red flags”, a simple payback calculation and recommendations for further actions.
You will understand whether you need an app or should you start with alternatives (PWA/bot/personal account)
You'll see “red flags” when a launch is almost certainly unnecessary
Estimate the return on investment with a simple calculation (including support and infrastructure)
You will understand what an MVP should be like and what exactly not to do in the first version
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You will receive one of the recommendations
A clear conclusion based on an analysis of your situation
Make an app now
The app will almost certainly pay off. You can plan to develop a full-fledged product.
Make an MVP
2-3 key functions and hypothesis test. Test the idea before making a big investment.
It's too early
Other tools are better — a website, a chatbot, or a CRM newsletter. Perhaps we should wait for the business to grow.
what's inside
Two blocks (20 questions)
• Block A: value, regularity, mobile benefits
• Block B: promotion, economy, readiness for development
Red flags
When you don't need an app: critical signs why it's better not to develop
Mini payback check
Without complicated formulas — 6 simple steps to understand whether the application will pay off in a reasonable amount of time
MVP: what to include and what not to do
A list of features for the first version and common mistakes to avoid
Who is the checklist
especially useful for?
The checklist helps you make an informed decision whether to create a full-scale application, MVP, or choose another tool
The checklist is for you if:
You have doubts: an app, an MVP, or a site/bot is enough
Don't want to “make an app for the app's sake”
Are you looking for a way to reduce the load on the call center/checkout
Do you want to see if development will pay off in 6-12 months
Thinking about increasing customer loyalty
We need a quick check of the mobile channel's prospects
How to use the checklist
Only 5-7 minutes
Mark Yes/No
Complete 20 questions in each block and answer each one honestly
Add up points
For each “Yes” — +2 points. Calculate the total amount
Read the recommendation
You get a clear answer: launch MVP or wait
Check the payback
You make a quick assessment of the return on investment
Get a checklist by email
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